tag:blogger.com,1999:blog-79085522011-04-21T19:46:27.358-07:00The Hottest Topics In Worldwide Internet Advertising News and Search Engine Optimization.Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.comBlogger271100tag:blogger.com,1999:blog-7908552.post-1095718683700771022004-09-20T15:14:00.000-07:002004-09-20T15:18:03.700-07:00

Sales from online advertising hit $4.6 billion in the first half of 2004, up more than 40 percent from the same period the previous year, according to a new U.S. study. And in the second quarter, online ad sales reached $2.37 billion, up 42.7 percent compared with the same quarter in 2003, the Interactive Advertising Bureau (IAB) and auditor PricewaterhouseCoopers said in the report, released

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com43tag:blogger.com,1999:blog-7908552.post-1095443136244188202004-09-17T09:37:00.000-07:002004-09-17T10:45:36.243-07:00

Companies large and small are sucked into deals like the classic, "submit your site to 50,000 search engines and directories for less than the price of a bunch of Bananas" type scams, to the more complex and corporate, 'now we've got you by the balls for a year', type contracts. One such search marketing operation based in Redmond, in the US, was recently forced by the State Attorney to refund

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1095278674279943042004-09-15T13:03:00.000-07:002004-09-15T13:04:34.280-07:00

Amazon.com subsidiary A9.com today launched its A9 site and accompanying toolbar, adding new features to the search service that has been in beta testing since April. New features added today include image results, movie results, and reference information. The company has also added a Discover feature, still in beta testing, which presents the user with recommended sites based on their own

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1095183837598171342004-09-14T10:41:00.000-07:002004-09-14T10:43:57.600-07:00

Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher's mind. During the session "Inside the Searcher's Mind" at Search Engine Strategies San Jose, industry experts from Enquiro, Vividence, iProspect and Google

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1094236620423946372004-09-02T13:27:00.000-07:002004-09-03T11:37:00.423-07:00

The company behind the advanced metasearch service SurfWax has released a free web based search related tool called Nextaris. It is a search tool as well as an information manager. (September 1 2004) To access Nextaris you register by filling in a web form to get a user name and password that you use to log on to the Nextaris start page. Once you have logged in to the discreet white and blue

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1094070268807399242004-09-01T13:17:00.000-07:002004-09-01T13:24:28.806-07:00

A new start-up joining the ranks of weblog tools, Blabble is aimed at the corporate market. According to an Internet Retailer article, the service will be fee-based when it officially launches in October. A beta is currently available free online. The article reads like Blabble will be something similar to what IBM is developing with WebFountain. Blabble defines what they’re doing as “thought

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1093993512450599322004-08-31T14:58:00.000-07:002004-08-31T16:05:12.450-07:00

Blinkx, the search engine company Kathy Rittweger co-founded last year, is growing rapidly. Since its low-key launch at the end of July some 800,000 people have downloaded the Blinkx technology - and that is just those she knows about. Hundreds of thousands more are probably using it after downloading Blinkx from other websites or from CDs cover-mounted on magazines. Like Google in its early

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1093638786671720352004-08-27T13:27:00.000-07:002004-08-27T13:33:06.670-07:00

Approximately 38 million Americans use search engines each day, making search second only to e-mail as the most popular online activity according to a new report. The report, "Data Memo On Search Engines," is the result of a nationwide telephone survey of almost 1,399 Internet users conducted between May 14 and June 17 by the Pew Internet and American Life Project and comScore Networks. Of

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1093469316103749472004-08-25T14:24:00.000-07:002004-08-25T14:28:36.103-07:00

A new service would break down the walls between blogs' editorial and advertising content by matching up marketers and bloggers in a manner reminiscent of magazine advertorials. The service, called Blogversations, is ostensibly designed as a way for bloggers to get paid to do what they've always done: carry on open-ended discussions with their readers about whatever they want to talk about. The

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1093368538275844472004-08-23T14:12:00.000-07:002004-08-24T10:28:58.276-07:00

What Is Localized Search Engine Optimization? Localized search engine optimization is the addition of local search terms to your tags and web pages. For example, if you work in Sonoma County, California and are targeting local or state visitors, be sure to include "Sonoma County" and "California" in your tags and in the text on your page. This way when searchers look for services in Sonoma

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-109329290933907172004-08-23T13:18:00.000-07:002004-08-23T13:28:29.340-07:00

Tari Akpodiete has what might be called a mildly unnatural preoccupation with banner ads. For the last couple of years, she's been copying just about every one she's come across onto a website, and in the process has built what she believes is the largest collection of such ads in the world. This month, the Toronto web designer decided to make that collection publicly available. And her site,

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com1tag:blogger.com,1999:blog-7908552.post-1093020073768148742004-08-20T09:38:00.000-07:002004-08-20T09:41:13.766-07:00

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire three-step formula that's as easy as one…two…three. Read More @ webpronews.com

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1092955244780105712004-08-19T15:38:00.000-07:002004-08-19T15:40:44.780-07:00

Three top newspaper publishers are behind ShopLocal, a new online bargain-hunting tool that aims to shore up local ad revenue as print classifieds falter. ShopLocal is a searchable directory of local specials and sale items similar to those found in newspaper circulars. It was developed by CrossMedia Services, a company jointly owned by Gannett Co., Knight Ridder and Tribune Company. The

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1092946140643308132004-08-19T12:56:00.000-07:002004-08-19T13:09:00.643-07:00

Following up on trendy business blogging from many in the tech industry and even Google, Yahoo has gone live with their new form of blog relations, making interaction between the blogging community an intricate part of the Yahoo Search Blog. Why so? They have LIVE COMMENTS! Yahooo! Hope they have some sound comment spam filters set up. The Yahoo Search Blog was set up with the help of Jeremy

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1092944189429414662004-08-19T12:25:00.000-07:002004-08-19T12:36:29.430-07:00

A German court is set to hear oral arguments in a trademark suit against Google Inc. next week, as the search giant faces yet another legal challenge to its AdWords keyword advertising program. Google has already been sued in France and the U.S. by parties claiming that AdWords, which lets advertisers bid on keywords to place ads, allows others to profit from their trademarks. Metaspinner

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1092942871075810342004-08-19T12:11:00.000-07:002004-08-19T12:14:31.076-07:00

Yahoo, Google and several other major web sites and companies (including Search Engine Watch's publisher, Jupitermedia) have been hit with a lawsuit saying they carry online gambling ads in violation of California law. This comes after two of the major search companies earlier this year made moves that were supposed to remove online gambling ads entirely. The suit was filed on behalf of all

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1092866187634289912004-08-18T14:53:00.000-07:002004-08-18T14:56:27.633-07:00

Search engine darling Google has slashed the price of its long-awaited public offering by about 30 percent to between $85 and $95 per share and plans to sell fewer shares. In addition, federal regulators gave the company the all-clear to proceed with its offering. Late Wednesday afternoon, Google said the Securities and Exchange Commission had declared its registration effective for its IPO,

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1092686837735664732004-08-16T13:04:00.000-07:002004-08-16T13:07:17.736-07:00

The tried and true marketing and PR departments may one day make the endangered species list thanks to a rush of corporate interest in blogs and RSS feeds. Weblogging -- or blogging -- is taking social networking to new heights. And with the improvements to the technology, the personal journals are now supplying tens of millions of bits of information every day. Now multi-million dollar

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1092685412897274192004-08-16T12:39:00.000-07:002004-08-16T12:43:32.896-07:00

Internet news site MSNBC.com on Monday launched MSNBC Classifieds, bringing together national sources of classified ads in the jobs, real estate, cars, personals, travel and merchandise categories. Rather than starting from scratch, MSNBC.com, a joint venture between NBC News and Microsoft, has partnered with online classifieds firms CareerBuilder.com, Cars.com, eBay, HomeGain.com, Match.com

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com1tag:blogger.com,1999:blog-7908552.post-1092423315663508612004-08-13T11:52:00.000-07:002004-08-13T11:55:15.663-07:00

Playboy Magazine released an interview with Google Inc.'s founders that securities-law specialists say could run afoul of rules barring companies from promoting their stocks in advance of an initial public offering. In a filing with the Securities and Exchange Commission Friday, Google said the text of the Playboy article, which it added to its prospectus, "presented certain statements about our

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1092422777579208602004-08-13T11:42:00.000-07:002004-08-13T11:46:17.580-07:00

Among the unplanned international sporting events at the 2004 Summer Olympics could be the dodging of regional Internet broadcast restrictions and the unsanctioned relay of live online Olympic broadcasts to Americans. The Summer Olympics, which began Friday in Athens, is the first Olympic Games to be broadcast from a collection of websites. The BBC and other European networks are offering live,

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1092340643596866762004-08-12T12:51:00.000-07:002004-08-12T12:57:23.596-07:00

It's hardly surprising that online ad spending is expected to top all other media in growth this year, considering its much smaller base and the depths from which it is returning. But even so, one has to be amazed by the rush to come out with ever-more optimistic forecasts for the medium. The latest stunner comes from eMarketer, the online research outfit, which yesterday released a new study

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1092259511607481072004-08-11T14:15:00.000-07:002004-08-11T14:25:11.606-07:00

By Mike Grehan I've looked at some of the responses to the various posts made in the online industry forums. And they are few and far between from anyone officially connected to the board of SEMPO. I listened to every word at the "crisis" meeting in San Jose. And I listened carefully at the subsequent private meeting I had. They all have one thing in common: the sound of furious back-peddling

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1092258788038771842004-08-11T14:09:00.000-07:002004-08-11T14:13:08.036-07:00

Should you buy Google? With its stock auction set to close in the next few days (if the company can get all of the glitches out of its auction system), you don't have much time to make up your mind. You have to answer two questions before taking the plunge. First, is buying Google shares in its initial public offering a reasonable speculation? Here a trader is betting that this will turn

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1092168670490625562004-08-10T13:06:00.000-07:002004-08-10T13:11:10.490-07:00

In a small survey of search professionals who attended the latest Search Engine Strategies conference, a leading conference for the search industry, the majority said that they wouldn't buy Google. Unlike investors who may or may not have held search stocks in the past, many of these search insiders have watched the search evolution over the past few years, if not last decade. Their main

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1092167152005221192004-08-09T16:36:00.000-07:002004-08-10T13:02:41.870-07:00

Yahoo Inc. and Google Inc. today announced that the companies have resolved two disputes that have been pending between the companies. Under the terms of the settlement agreement, Google will take a license to U.S. Patent No. 6,269,361 and several related patents, held by Yahoo!’s wholly-owned subsidiary, Overture, and Yahoo! dismissed its patent lawsuit against Google. The two parties have also

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0tag:blogger.com,1999:blog-7908552.post-1092090443344592772004-08-09T15:16:00.000-07:002004-08-09T15:27:23.346-07:00

Spending on paid search will more than double by 2009, but growth will slow as the market matures, a Jupiter Research (a Jupitermedia Corp. division) report revealed today. The firm expects advertisers to spend $2.6 billion on search by the end of 2004, and rise steadily through 2009 when it reaches $5.5 billion. Despite the rise in spending, the compound annual growth rate (CAGR) will slow to

Joe Bannerhttp://www.blogger.com/profile/13167797221081519475noreply@blogger.com0